Doritos – An Idiots Obsession
Here in Canada Doritos has just started a new marketing campaign. They're asking people to submit ad spots, and name their "new" flavour. I just tried it and like every other Doritos flavour it's really just a slight variation on their original product. Turns out that fact has drawn a lot of idiots to the Doritos brand over the years. The ability to get excited time after time about the new flavour when the only notable difference is it's name, is a quality possesed by only the highly idiotic.
Doritos knows this, and so they've had to design the contest to weed out the idiots from winning. The reason they care is because it involves tv appearances and press releases for the semi-finalists and obviously Doritos doesn't want to be represented by a clutch of their target demographic, and they certainly don't want to award an idiot with the grand prize which could only initiate a chain reaction of idiotic behaviour.
To prevent this the rules stipulate that to qualify your entry, once they've decided they like it, they want you to answer a skill testing math question.:
Before being declared a Semi-Finalist, the selected entrants will be required to sign and return to Contest Sponsor a Declaration, Release and Assignment (the “Release Form”), described below in Rule 7, and correctly answer without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered at a mutually convenient time by telephone.
Another way they're filtering out the clueless is by this organic coincidence where some of the submissions(all hosted on YouTube) are set to private, now since the first stage of the contest is largely based on user votes and comments these people have already lost.
Tags: Doritos
